On Sale
UPSIDE Living
Business Bay, Dubai
Starting From
AED 1,702,888
Price may vary by unit
##### Project general facts
UPSIDE Living is a contemporary lifestyle-driven residential community located in the heart of Business Bay, one of Dubai’s most dynamic urban districts. Conceived as more than just a building, the project represents a new way of living focused on connection, flexibility, and purpose. Its modern architectural expression, premium materials, and carefully selected finishes are complemented by panoramic views of Burj Khalifa and the Dubai Water Canal, creating an inspiring environment for modern city life.
The residences at UPSIDE Living are fully furnished and thoughtfully designed to support fast-paced, modern lifestyles. Interiors combine functional layouts, comfortable furniture, bespoke joinery, and high-quality materials to create spaces that are both practical and refined. Smart home features, keyless access, and fully equipped kitchens with SMEG appliances ensure effortless everyday living, allowing residents to focus on productivity, creativity, and personal growth.
Life at UPSIDE Living revolves around a rich ecosystem of shared spaces and amenities that encourage interaction, wellness, and balance. Residents enjoy coworking spaces, private meeting rooms, landscaped gardens, outdoor patios, a swimming pool with sun deck, a fully equipped gym, sports courts, jogging tracks, and curated social events. Complemented by food and beverage outlets, community lounges, and a welcoming lobby with concierge-style services, UPSIDE Living delivers a seamless, community-oriented lifestyle in the heart of Dubai.
##### Location description and benefits
Business Bay is one of Dubai’s most dynamic and fast-paced neighborhoods, known as the city's central business, commercial, and residential hub. Located just minutes from Downtown Dubai and the iconic Burj Khalifa, it offers a strategic location with seamless access to Sheikh Zayed Road and Al Khail Road. Business Bay is a prime destination for professionals, entrepreneurs, and investors looking to be at the heart of Dubai’s thriving economy, with a skyline defined by high-rise towers, luxury hotels, and modern office spaces.
Beyond its corporate appeal, Business Bay has evolved into a vibrant lifestyle destination. The area features a wide range of residential options, from upscale studios to spacious penthouses, many with stunning views of the Dubai Canal. Residents enjoy an urban lifestyle with access to fine dining, boutique cafes, waterfront promenades, gyms, and art spaces, all set against a backdrop of architectural elegance. The Dubai Water Canal also adds a touch of serenity, perfect for walks, boat rides, or simply enjoying the city lights by the water.
As one of the most well-connected and sought-after areas in Dubai, Business Bay continues to grow as a leading hub for luxury living and commercial innovation. Whether you're working, living, or investing, it offers the perfect blend of modern convenience, cosmopolitan energy, and high-end urban living — all in one prime location.
UPSIDE Living is a on sale residential development located in Business Bay , Dubai, UAE. Developed by SRG Holding Limited, this project offers modern residential units designed to meet the needs of homebuyers and investors seeking quality real estate in the UAE. Prices start from AED 1,702,888. Unit sizes start from 472 sqft. The expected handover date is December 2023.
Business Bay, Dubai is one of the UAE's most sought-after residential destinations, offering residents easy access to schools, retail centres, restaurants, parks, and major transport links. The community surrounding UPSIDE Living is well-established and continues to attract strong demand from both end-users and buy-to-let investors. Dubai's real estate market has shown consistent growth over recent years, driven by population growth, infrastructure investment, and the UAE's status as a global business and lifestyle hub. Residents of UPSIDE Living benefit from proximity to key employment districts, international schools, and leisure destinations across the emirate.
UPSIDE Living offers a selection of residential units to suit a range of budgets and lifestyles. Each unit is finished to a high standard with contemporary design, quality fixtures, and thoughtful layouts that maximise space and natural light. The development includes shared amenities typical of premium UAE residential projects, such as swimming pools, gyms, landscaped gardens, covered parking, and 24-hour security. SRG Holding Limited is known for delivering projects on schedule with attention to build quality and resident experience.
SRG Holding Limited offers structured payment plans for UPSIDE Living, making the project accessible to first-time buyers and experienced investors alike. Dubai's real estate market continues to deliver among the highest rental yields of any global city, with residential properties in well-located communities regularly achieving gross yields of 6–9% per annum. Business Bay is particularly popular among tenants, ensuring strong occupancy rates for buy-to-let investors. Capital appreciation in this area has also been strong, with property values rising steadily as demand outpaces supply in key Dubai districts.
R A D A Real Estate is a RERA-registered brokerage in Dubai specialising in off-plan and ready residential properties across the UAE. Our team provides complete end-to-end support for buyers interested in UPSIDE Living — from your initial enquiry through to site visits, sales agreement, Dubai Land Department registration, mortgage assistance, and final handover. We maintain a direct relationship with SRG Holding Limited, giving our clients access to the latest availability, pricing updates, and exclusive launch offers. Whether you are purchasing as a primary residence, holiday home, or investment property, R A D A's experienced agents are here to guide you through every step of the process. Contact R A D A Real Estate today to arrange a consultation, request a floor plan, or register your interest in UPSIDE Living.